On July 6, 2026, Suofeiya Home Holding Co., Ltd. (索菲亚家居股份有限公司) received a favorable first-instance judgment from the Intermediate People’s Court of Jiaxing, Zhejiang Province (浙江省嘉兴市中级人民法院), in a trademark infringement and unfair competition case against multiple defendants (Case No.: (2025) Zhe 04 Min Chu No. 225).

The Court fully supported the plaintiff’s key claims and ordered multiple panel manufacturers and their actual controllers to cease trademark infringement and acts causing confusion with the plaintiff’s trade name. The defendants were ordered to jointly compensate the plaintiff for economic losses and reasonable enforcement expenses totaling RMB 1.2 million. Certain individual shareholders were also held jointly and severally liable for the relevant corporate liabilities.

The case involved a comprehensive infringement chain covering manufacturing, OEM production, and nationwide distribution. The defendants established multiple wood product companies and, after their bad-faith applications for multiple similar trademarks were rejected, switched to using marks accompanied by copyright symbols to evade regulatory oversight, and continued to use highly similar marks on panel products, offline stores, Douyin, WeChat, and other channels to conduct business activities.

In addition, certain defendants separately registered company names containing the full “Suofeiya” (索菲亚) trade name element to leverage the reputation of the plaintiff’s brand. Their distribution network covered seven provinces, including Guangxi (广西), Hebei (河北), and Shanxi (山西).

The Court held that the plaintiff’s No. 1761206 Class 20 furniture trademark and the defendants’ panel products constituted similar goods. The Court further differentiated the liability of the principal infringers, OEM manufacturers, and regional operators and determined damages accordingly. The Court also found that certain individual shareholders had mixed personal and corporate assets, including the use of personal accounts for receiving payments and the absence of independent financial management, and therefore held the actual controllers jointly liable by piercing the corporate veil.

This case provides further guidance on liability allocation in trademark passing-off involving building material products, trade name confusion, and shareholder asset commingling, while strengthening protection for Suofeiya's (索菲亚) well-known trademark and trade name rights and curbing large-scale brand imitation practices.

Funto Law Firm acted as legal counsel for the plaintiff in this matter.