On July 15, 2025, the Guangzhou Tianhe District People’s Court issued a first-instance judgment (Case No.: (2025) Yue 0106 Min Chu 11867) in the case of trademark infringement and unfair competition filed by our clients, Beijing Zhaopin Sanko Talent Services Co., Ltd. and Beijing Wangpin Information Technology Co., Ltd., against a Shenzhen-based company and its Guangzhou branch. The court ruled that the defendants’ actions constituted trademark infringement and unfair competition.

The trademarks involved in this case are typical service marks, and the infringing products related to intangible human resources services, making it difficult to quantify the scale of infringement. During the proceedings, our case team innovatively employed timestamp-based evidence preservation technology to conduct large-scale collection of the defendant’s bidding data. By analyzing winning bid records and tender documents, we accurately determined the scale of service trademark infringement. Additionally, based on extensive tender documents, the team conducted an in-depth analysis of the defendant’s management service fee rates, comprehensively demonstrating the defendant’s profit levels derived from infringement to the court.

This case sets an important judicial precedent for the protection of service trademarks and the handling of novel infringement disputes by quantifying damages through large-scale electronic evidence collection.

The court ultimately awarded total damages and reasonable costs amounting to 2.08 million RMB, taking into account factors such as the reputation of the trademarks involved, the defendant’s subjective bad faith, the scale of infringement, and the plaintiff’s reasonable enforcement expenses.